Making Money Online
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As a Dallas SEO consultant, I have seen many small to medium businesses struggle trying to keep up with the "big boys" in SEO. While SEO can be a difficult thing to learn, it doesn't have to stop you in your tracks when building your own website.
In these ebooks, the authors will show you the importance of your page set-up so that it looks favorable to the search engine spiders and your visitors.
Search engine optimization is a section of website construction that is constantly debated upon. Just visit any SEO forum and see the endless discussions about what is most important when trying to get favorable SE rankings.
Priority: Visitors
One reason that there is so much debate over SEO is
the simple fact that not everybody thinks about their visitors and what they want. How much more basic than that can you get than that? Isn't the point of the internet giving surfers information? Let's think about this for a second, Google's job is what? To make sure that they give the searchee the absolute best results for their search. Google has become recognized as the leader in search engines, large in part because of it's success in getting the relevant results. So why then would it make sense to try and "fool" the SEs by trying to go around the visitor and only pleasing the SEs? I say
"embrace your visitor!" In doing so, they will embrace you back. Search engine spiders are becoming smarter everyday. Tricks and blackhat techniques used by some "webmasters" to increase pagerank will only last for so long (Make Your links Work! pg 5). Don't get me wrong though, there are free and paid services that really do help with page listing, website submission, etc. Unfortunately, it can be very difficult to find a service that isn't only interested in your greenbacks.
If you plan on having a long-lasting successful website, then don't set yourself up for failure in the beginning. Create a website with the purpose of being informative, or providing a helpful service or product. If you have your visitors in the front of your mind while building your site, they will eventually see that and they will reward you. So will the search engine spiders.
Anything worth doing well is worth doing right
Link Building and Anchor Text
Link building is one of the best ways to help raise your value in the search engines (Make Your Link Work! pg 36). The more links you have coming into your site, particularly from highly ranked sites and sites related to your industry or niche, the higher you'll end up ranking. However, just getting links is only half of the battle.
The other piece of the puzzle, and it's amazingly important when you want to get targeted traffic, is that the links that come into your site contain anchor text for the words and phrases you're trying to rank for. The anchor text in a link is simply the words that are clickable. With the right anchor text, you can immediately align specific pages of your site with specific terms.
A link is somewhat like a street sign on a road that you may be driving down. It's pointing out not just that there is a road that you can go down, it's telling you what that road is, whether it's Main Street or Broadway. The anchor text tells the search engines the exact same thing.
If the anchor text for a link coming into your site reads "cheap fishing reels", and that just happens to be what you're trying to sell, then of course that's a great match. Now you have a signpost out there in the Internet that the search engines will use to judge your content, and you'll be aligned with that term and similar phrases.
Keep it Simple
My point is this, keep it simple. Don't make SEO harder than it already is. This page is titled SEO Basics for a reason. Do you need good keywords? Yes. Do you need to make sure they appear in the correct spots in your page? Of course. Do you have to build backlinks? Without a doubt. All these things are important. However, it's important not to buy into the hype and myths that some "gurus" tell you about just to buy their ebook or service (12 SEO Myths Busted).
Meta tags, specific keyword count, content, anchor text. All these phrases are part of SEO basics. These words, and many more, are what you will hear countless times in these ebooks. If you have a site that is already established, then you are probably very familiar with all of these things. If you aren't, don't freak out just yet.
Your goals:
Those two goals are the bottom line. That's the backbone of SEO, it's just making those two things come together that's the hard part. That's where these authors come in.