Making Money Online
|
So more than likely you have heard all the hype about article marketing. But "what the heck is it, and how can it help my business?"
Article Marketing 101
Wikipedia defines Article Marketing as "a type of advertising in which businesses write short articles related to their respective industry."
One example might be someone who has a website about how to play tennis. They could write an article about how to keep score. To the point, and fairly simple. The writer then posts it to various article directory websites. In the article somewhere would be the authors website address. After reading, he can visit the website to hear more. Just like that the author has PREsold his traffic.
Sounds simple right? It can be, but that depends on how well the author (that's you) gets across to the reader (that's your prospective customer).
Now, that doesn't mean you have to be an award-winning writer or a salesman though. All it means is you have to PREsell your reader. More about that in Website Content and Website Content eBooks.
How Do I Use Article Marketing?
A successful article marketing strategy will help you do two very important things: inform your potential visitor/customer of specific information over an issue they may need your expertise with. By you giving them valuable, sound advice, you have already presold yourself to a targeted audience. This will, in turn, lead to the next thing: getting a customer.
Those are just two valuable things that can happen with good article marketing practices. Don't forget about the potential for constant, new viewers with every article.
Just think, if you had 100 niche specific articles in the free directories where anyone could see them. You would be targeting people with articles you wrote days, months, or even years before!
Learn more about this highly effective strategy, or get some new ideas from the ebooks on the next page. Happy writing!
Continue to "Article Marketing Strategy" eBooks