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Why Johnny Can't Sell This ebook is made up of four articles that appeared in TalkBiz News in 2008. Warning: Don't get offended! This is a take-no-prisoners kind of ebook. Paul lays down the law on what you're probably doing wrong, and how to fix it. Enjoy.
Paul Myers
42 pgs
210 KB

Increasing Website Conversion Talk about getting inside your visitors head! This ebook really puts you inside the mind of your visitor so that you may understand, help, and eventually convert them into your customer.
James Michael Higgins
35 pgs
999 KB

Lose Control of Your Marketing! Who cares about your product? NOBODY. That's the plain and simple truth, deal with it. Here, Scott gives his two cents on why why your ROI should not at all be your biggest concern.
David Meerman Scott
33 pgs
1.23 MB

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