Making Money Online
|
Many web users that start building their own site or blog seem to be only interested in the flow of visitors. While that is very important, traffic alone does not guarantee that you will make lots of sales if the content on your page is not very convincing. You may have a good offering, but it may not be presented very well. Video email marketing to the rescue!
How This Can Help You
Think about the typical example when you see a new email in your inbox that contains a very intriguing link. Clicking on that link may take you to a typical site only to find out that you are presented with a professionally done video.
The sole purpose of this video is to convert. Convert to becoming a customer, a sales lead, or just to visit your site or blog again. It's almost like you're in their inbox saying, "Buy me," or "Visit me." In a more enticing and honest way of course.
Specially formatted emails may contain the video or link to the video as soon as you open the email. This method is highly effective if people don't want to click on the link because it looks suspicious. Prove them wrong by setting up your own video and providing narration if you have the
talent. If not, find someone else that can do the work for you.The Basics
There are several video email marketing companies that greatly assist with setting up a fully functional site that contains a video that you create. They offer you the proper codes to get you started or may provide you with a full page that you can customize with ease.
An autoresponder also needs to be set up so your site can automatically send emails containing the video link to individuals that signed up on your main page and agreed to receive the emails that have links to the videos. To ensure a solid campaign without much of the complication, check your autoresponder first to see if it has an option to edit/make video emails. This way, you make the ease of use better for you.
On the flip side, your email marketing and design needs to be clear and easy to follow for your readers. Nobody wants to watch and listen to a video that is hard to understand, or poorly put together. Now, your video doesn't have to look like it was directed by Steven Spielberg, but it needs to be clean.
Companies that Support Video Email Marketing
Several companies you might consider are Benchmark Video Email Marketing, Jive Systems, and the ever popular GetResponse. Choose the right company that fits your needs. Not every website or every blog are going to need exactly the same services.
Once you made your video, you can conveniently upload it to a site like YouTube so you can possibly get more views. YouTube and other video sharing sites can be very helpful when trying to increase online traffic.
Video email marketing takes some patience to master, but you can learn through trial and error to become familiar with the technique. With a clean design, good content, and a trusted company behind you, your video campaigns can be essential to making money online.