Making Money Online |
More than likely your visitors are there for information or instruction of some kind. If they don't recieve that, or if your words aren't put together in an easy-to-read format, the user will navigate away from your site in search of one that can.
"I Want to Make the Big Bucks!"
Ah yes, don't we all. It's no secret, you build a professional website to make money. Your visitors know that, and it's okay, but they don't want to land on a site that's shoving a product down their throat. When you land on a squeeze page what's the first thing you do? Probably run for the hills huh? A long, drawn out reason why you should buy an ebook, service, or a subscription. How is that supposed to develop trust? You're going to do nothing but turn your visitors off.
Your visitors are not going to listen to what you have to say until they can feel that they can trust you. This is going to be accomplished by PREselling them with your unique voice and words (Netwriting Masters Course pg 13). People naturally resist sales attempts, so until you are viewed as a friend and not a salesman, you're going to have your work cut out for you.
So How Do I Become a Friend?
Warm your visitors up with valuable content that actually helps them. It's that simple. Do you know what the most valued commodity is on the internet? Sure you do...information! The more useful information you have on your site, the greater your chances are that your visitors are going to stay and listen to what you have to say.
If you have ever been to a casino, you probably know that their "golden rule" is to keep you playing as long as possible. Well, keeping your visitor on your site is similar. The longer they want to stay on your pages, the more likely are to purchase products or services. But how do you keep them on your site you ask? PREsold Content.
Your Words
It doesn't matter if you're writing a short two hundred word article, or a much bigger two hundred page ebook, your words needs to sell themselves. Your website content
needs to be organized and focused on making your readers understand what it is exactly you're trying to say. If the author babbles on and on, the reader will lose concentration and end up forgetting, or worse, not caring about what the author has to say anymore.
By making all your information substancial and helpful, they will be much more willing to listen and realize that you have value in your words.
Value=visitors. Granted, you need targeted traffic, SEO, and other site optimizing techniques, but by having great website content you will acquire word of mouth. In the internet community, that may be the most powerful form of advertising.
By selling yourself and your website, you establish an instant relationship with your visitor. By accomplishing that, you PRESELL yourself and your business.
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